Creative Brand Strategist & Art Director Portfolio
Christopher Sherman is a brand marketing strategist, creative director, art director, photographer, and videographer.
With over 20 years of experience, Sherman has collaborated with both established brands and emerging companies across various industries. He skillfully merges business strategy, aesthetic intuition, cultural curiosity, and big-picture thinking to deliver smart solutions that excel across platforms. His work is evocative and driven by a unique perspective; partnering with visionary founders, innovative companies, and bold agencies, all while grounded in respect and kindness.
Clients Include: Hudson’s Bay Company, Indigo, Interview Magazine, Saint Laurent, Wall Street Journal, COS, Matty Matheson, Vogue, Saks Fifth Avenue, Audemars Piguet, Brother Vellies, Penguin Random House, Lionsgate Entertainment, Dries Van Noten, Reebok, and more.
Below are some of Sherman’s favorite creative brand works and brand storytelling projects. He is a solution-oriented creative who helps brands address their everyday business needs.
Let’s collaborate to solve your challenges, tell compelling stories, and create engaging brand experiences together. Creative connects us – Let’s connect
Indigo
Location:
Toronto, Canada & New York, USA
Role & Responsibility:
Brand Strategy, Brand Identity & Systems, Art Direction, Content Creation, Creative Strategy, Print & Editorial Design, Web Design, Video Production
Years:
2013-2018
Objective:
To enrich the lives of customers with every interaction with the brand. Inspired by the joy of books and innovative ideas, the creative goal is to foster connections and create unique and innovative inspiration and discoveries on the path to purchase.
Matty Matheson. Matheson Food Company.
Location:
Toronto, Canada
Role & Responsibility:
Art Direction - Talent Photography, Photography. Video Production and Editing.
Year:
2024
Objective:
Develop captivating images and videos that embody the vibrant energy and magic of Matty Matheson for the launch of his new venture, Matheson Food Company.
The brand identity for Matheson Food Company has been masterfully crafted by the talented team at Wedge.
COS
Location:
London, England
Role & Responsibility:
Brand Strategy, Art Direction, Conceptional Development, Casting, Design, Budget.
Year:
2017
Objective:
In celebration of COS's 10-year anniversary, a new video is being introduced that reimagines the tradition of unveiling collections. This production highlights the story behind the collection and emphasizes "The Bigger Picture." to help unify a company and business mission.
Video available upon request.
Interview Magazine
Location:
Worldwide
Role & Responsibility:
Art Direction, Concept Development, Photography, Video Production.
Year:
2020-Present
Objective:
Create original captivating images and videos with entertainment elite that you can’t find anywhere else.
To see more of my work for Interview Magazine click here.
Paul Rudd
Omar Apollo
Matty Matheson
Kathy Griffin
Baz Luhrmann
Denis Villeneuve
Hasan Piker
Anne Carson
West Wilson
Hudson’s Bay Company
Location:
Toronto, Canada & New York, USA
Role & Responsibility:
Creative Leadership, Brand Strategy, Brand Identity & Systems, Art Direction, Content Development & Creation, Print & Editorial Design, Web Design. Video Production and Editing
Years:
2011 - 2015
Objective:
Use creative marketing and brand storytelling to elevate and enhance market perception of the brand. Develop strategic partnerships with industry leaders, brands, and technology to align omnichannel strategies with brand and business objectives.
Leverage data-driven insights to identify emerging market trends and drive innovative campaigns that resonate with target audiences, ultimately boosting brand loyalty and market share.
Vogue Magazine x Audemars Piguet x Aurora James
Location:
Los Angeles. USA
Role & Responsibility:
Art Direction, Concept Development, Photography, Video Production and Editing.
Year:
2022
Objective:
Develop a fresh advertorial marketing campaign that elevates Audemars Piguet while seamlessly integrating the brand values of Vogue and Aurora James, showcasing the collaboration across Conde Nast platforms.
Travel Edge
Location:
Toronto, Canada & New York, USA
Role & Responsibility:
Communication and Brand Strategy, Art Direction, Editorial Design, Concept Development, Content Strategy and Creation
Years:
2018 - 2022
Objective:
Elevate travel brand through aspirational destination and partner storytelling. Develop and execute a compelling content strategy that utilizes storytelling across digital platforms, while exploring innovative content solutions and partnerships to uncover new revenue opportunities.
Ensemble Travel Group
Objective:
Develop and execute an engaging content strategy that leverages storytelling across digital platforms, fostering strong relationships with stakeholders and partners while enhancing brand narratives that resonate with target audiences. Exploring new revenue streams through innovative content strategies.
Location:
Toronto, Canada & New York, USA
Role & Responsibility:
Brand Strategy, Art Direction, Editorial Design, Concept Development, Content Strategy and Creation, Communications
Years:
2022 - 2023
MOTTO
Objective:
Create a multimedia campaign to launch an innovative Gay and Queer Hook-Up App that stands out in a crowded market. Develop creative strategies to drive user registrations using bold imagery, compelling messaging, and trending language.
Location:
Toronto, Canada & New York, USA
Role & Responsibility:
Creative Brand Strategy, Art Direction, Photography, Video Production
Years:
2022 - 2023
Wildflower by Aurora James Book Trailer Reels
Location:
Toronto, Canada & New York, USA
Role & Responsibility: Art Direction, Photography, Video Production and Editing
Year:
2023
Objective:
Create an engaging and visually elevated collection of Book Trailer Reels for the launch campaign of "Wildflower" to increase book sales and awareness. Develop unique marketing materials to connect with BookTok followers and fans.
You’re still here! Thank you so much for exploring my work. Let’s work together. Email me so we can begin a conversation.
Have a wonderful day. xo
Let’s Connect
